Finding the Right Convention Management Partner for your Niche Events
Niche events are a breed apart – so any meeting planner won’t do. You need a convention management partner with deep experience and proven track record in this market.
The right niche event partner can help you:
Create more customized experiences to make your event guests feel special.
Enthusiasts crave personalized experiences that lock in on their passion. Experient gets steeped in the passion of your guests to help you design over-the-top, authentic experiences – moving well beyond the “what’s always been done” zone. Mobile apps are a crucial experience driver and we’ll help you leverage this technology more effectively to turbo-charge experiences. Ditto for your digital website. Bottom line: You and your guests will be rewarded with truly unforgettable event encounters (both live and digital) that take community engagement to new heights.
Track and capitalize on attendee behaviors.
Exhibitors and sponsors love your event because your guests are passionate and they’re digging into their wallets to prove it. It’s time to find a partner with the technology power to actually track attendee behaviors in real time, so you can identify “best moments” and design more of them. Experient leads the pack on this count and we’ll also help you spot the underperformers, so you can fix them or lose them. Your sponsors and exhibitors will be thrilled to get this valuable and actionable customer insight. Behavioral tracking will also give your sponsorship program a significant boost, as you’re now able to provide more credible ROI proof.
Develops effective marketing strategies to boost attendance and loyalty.
Interested in growing your community and increasing ticket sales? There’s a lot of competition for your enthusiasts’ attention and wallet. Experient knows how to throttle up excitement for your niche events and we can help you design marketing campaigns to attract new attendees, while launching messaging campaigns to keep your loyalists coming back for more.
Helps you accurately gauge the economic impact to the host city.
Some niche event hosts struggle to accurately measure the total economic impact their event has on the city. When this happens, future negotiations for space and hotel rooms are jeopardized. With Experient, we’ll help you measure impact dollars right down to the penny and across multiple channels to advance your clout at the bargaining table. More importantly, we’ll provide benchmark data for similar events, so you know when and where to push harder for concessions.